VetiQ
Project Overview
Veti-Q connects pet owners in non-metropolitan areas with emergency veterinary care through a single platform. The app integrates medical consultations, first aid guidance, transport services, and 24/7 support- ensuring help is available when pets need it most.
My Role
UX Design
Research
Project Scope
UI/UX Design
Wireframing
Surveys
Information Architecture
Tools
Figma
Google Forms
Team Members
Tanya Gurung
Duration
2 months
The Challenge
Pet owners in non-metropolitan areas struggle to find emergency veterinary care outside regular hours, as most clinics don't offer 24/7 services.
Most of the clinics and hospitals close really early and are at least 30mins away from the pet owners.
This lack of access to medical care during critical scenarios can lead to life-threatening delays.
92%
Faced pet emergencies
50%
Live at least 30-60 mins away from a clinic
75%
Feared unavailability of a vet
84%
Worried about lack of First Aid Knowledge
Problem Statement
How Might We provide timely emergency veterinary care to pet owners in non-metropolitan areas during off-hours when 24/7 clinics aren't available?
User Research
Data from the survey
Storyboard
For this project, the users considered are both young and middle aged adults; who own pets and know how to use basics of a smartphone
Persona 1
Persona 2
Project Goals
Quick Layout
Fast and reliable emergency response layout to avoid waste of time
First Aid Guide
Clear and easy first aid guidance without confusion
Transport Service
Accessible and affordable pet transportation
Verification
Build trust through verified practitioners and transparent reviews.
Sitemap
The goal was to keep the Information Architecture as simple as possible for the users. The flow is made simple and standard, personalising it using the questionnaire.
For emergency situation, the Guest CTA helps the users to skip all the onboarding questionnaire and get help to the main screen directly.
Sitemap of the flow of VetiQ; from login to payment
Wireframing
Below is an overview of the final wireframes:
Final Design
Stretch Features
Here are additional features identified as valuable for the app but not implemented due to time constraints and to maintain focus on core functionality.
Booking Transport for Virtual appointments
The current design holds Transportation Booking screens for Face to Face Appointments.
Addition of Other Services
The " Market/Fit Product " Idea for this project is providing emergency medical care. However, services like grooming, pet supplies and pet sitting are some services that the app can host.
Login screen for Service Providers
Since it was a short term project with vast potential screens, adding a login screen for the service providers was considered a streatch feature due to time constrainsts.
Key Learnings
Emergency scenarios demand simplified, stress proof design
Rural and smaller city contexts require different design considerations.
Users value trust and verification more than having many features
Multi-feature apps need strong information hierarchy to avoid overload
Transportation for pets is bigger need than expected
Good first-aid content must be bite- sized actionable
Why I built this❓
My main motivation
I developed this project after losing my dog, Panther, in Dharamshala, HP (India).
At 8am, my mother called- Panther had been hit by a car. I found him unconscious and struggling to breathe. Despite desperate calls, no one would transport him. A stranger finally helped us reach the vet clinic, only it find it closed until 9:30am.
Panther needed immediate intervention to survive. I didn't know I could perform CPR as first aid- I simply panicked. When a practitioner arrived at 9:15am and attempted CPR, it was too late.
This app was born from that helplessness. It provides pet owners facing emergencies with immediate first aid guidance and helps them quickly locate veterinary care and transportation- giving them a fighting chance to save their companion while help is on the way.
Because all lives matter <3